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BOGO.cash is easy to understand: ➡️ Businesses offer 1 product or service free  for 1 purchased. ➡️ Members pay an annual subscription  to enjoy these offers all year long. But the real strategic question is: Why do both sides say YES? Why does a restaurant, spa, or hotel agree to “give something for free”? And why does a member agree to pay a subscription for something that seems similar to Groupon, Tastecard & co.? This article answers both questions. 1. On the business si