Why Do They Say Yes?
- BOGO

- Nov 28
- 5 min read

BOGO.cash is easy to understand:
➡️ Businesses offer 1 product or service free for 1 purchased.
➡️ Members pay an annual subscription to enjoy these offers all year long.
But the real strategic question is:
Why do both sides say YES?
Why does a restaurant, spa, or hotel agree to “give something for free”?
And why does a member agree to pay a subscription for something that seems similar to Groupon, Tastecard & co.?
This article answers both questions.
1. On the business side: why do they say yes to BOGO.cash? 💼
A partner (restaurant, hotel, leisure activity, etc.) never signs “out of kindness.”
They sign because they see a clear business lever.
1.1. Because the risk is (almost) zero
For a partner, joining BOGO.cash means:
No upfront investment 💶
No entry fee, no ads budget to commit.
No cost unless a customer actually comes
They only “pay” when someone actually shows up and consumes via BOGO.
They control the offer
Type of offer, valid days, hours, limits—everything can be adjusted to protect their margins.
👉 In their mind, the equation becomes:
“I’m filling a table, a time slot, or a room that would have been empty anyway.”
It’s more of a theoretical lack of gain than a real cost.
1.2. Because it fills their empty slots 🕒
Many businesses have the same problem:
Restaurants empty on Monday and Tuesday nights
Spas and hair salons with gaps in the middle of the day
Hotels with low occupancy off-season
BOGO.cash becomes a smart filling tool:
We push members towards off-peak times, the ones no one wants.
The partner keeps their “prime time” slots for regular full-paying customers.
Result:
✅ More revenue during dead hours
✅ Without cannibalizing their best time slots
1.3. Because it increases the average ticket 🍽️🍷
A customer using a “buy 1 get 1 free” offer:
Will often add a starter, a dessert, a bottle, because they “save” on one main course.
Feels more relaxed about spending, because they feel they’re getting a great deal.
For the partner, that often means:
2 main dishes for the cost of 1, but
drinks, + extras, + desserts
👉 In the end, the overall ticket size increases, and the margin is still interesting.
1.4. Because they gain visibility & brand image 📍
Being on BOGO.cash isn’t just about “doing a promo.”
It’s also about:
Being listed in a curated club of offers
Benefiting from featured spots: categories, cities, top picks, selections
Leveraging the overall reputation of BOGO.cash
For them, it feels like:
“I’m not just another random place on Google Maps, I’m a partner in a benefits network.”
It’s a form of marketing label.
1.5. Because they turn BOGO customers into regulars 🔁
The real gain is not the first visit.
It’s the second, the third, the tenth…
BOGO.cash allows them to:
Introduce their business to people who would never have come otherwise
Collect (via BOGO) data: preferences, frequency, behavior
Then build their own loyalty system (newsletters, VIP offers, events, etc.)
In short:
BOGO.cash creates the first meeting.
The partner builds the long-term relationship.
2. On the member side: why do they say yes to the BOGO.cash subscription? 🙋♂️🙋♀️
A member asks a very simple question:
“Is it worth paying X €/year?”
If they say yes, it’s because, in their mind, the calculation is very quick.
2.1. Because the ROI is mathematical 🔢
If the subscription is, say, 100 €/year (example), and a dinner for two costs 60 €:
Just one dinner with a “buy 1 get 1 free” offer can already pay back a big chunk of the membership.
2 or 3 outings → the member is net positive.
The implicit promise of BOGO.cash is:
“If you actually use your card, you’ll get back more than you pay.”
That’s exactly the kind of logic members love:
✅ Simple
✅ Quantifiable
✅ Reassuring
2.2. Because it gives them a “good excuse” to enjoy life 🎉
A BOGO.cash membership isn’t just a discount:
It’s a lifestyle enabler:
Going out more often with their partner
Trying new restaurants, hotels, activities
Inviting friends, family, colleagues
There’s a little voice in their head saying:
“Come on, let’s go, we’ve got BOGO anyway.”
The subscription becomes almost a trigger for moments:
meals, weekends, outings, surprises.
2.3. Because it’s simple to use ✅
People don’t want:
Complicated codes
Points to collect
Tiny unreadable conditions
With BOGO.cash, the idea is one simple rule:
“I buy one product or service, I get a second one free.”
One app / one card / one clear system:
One city
Categories (restaurants, hotels, leisure, beauty, etc.)
Direct offers, with no headache
The less friction there is, the more they say yes.
2.4. Because they love feeling like insiders 🔑
A BOGO.cash member is not just “a customer”:
It’s someone who has:
Private access to offers that others don’t have
The feeling of belonging to an insider club
The ability to make their friends and family benefit from “smart deals”
Psychologically, that’s very powerful:
“I know something others don’t.”
It’s not only about money, it’s also about status.
3. Where the magic happens: the double “yes” 🔁
BOGO.cash works because it aligns two interests:
For business partners:
→ More customers, more visibility, more revenue on underused capacity.
For members:
→ More outings, more experiences, more purchasing power (for the same lifestyle).
The model wins when we manage to create:
A network rich enough in partners to make the membership feel unavoidable
A member base active enough to make it profitable for partners
It’s an ecosystem:
More partners → more attractive for members.
More members → more profitable for partners.
4. Conclusion: “Yes” is not random, it’s engineered 📐
They don’t say “yes” by magic.
They say yes because:
The partner sees a way to optimize their business with very limited risk
The member sees a way to optimize their lifestyle (going out, traveling, enjoying life) without blowing up their budget
At its core, BOGO.cash is:
A system that turns unused capacity (empty tables, empty slots, empty rooms) into value for everyone.
Call to action 🚀
You run a restaurant, hotel, spa, or leisure activity?
→ Join BOGO.cash as a partner and turn your empty seats and slow hours into new loyal customers.
You love going out, traveling, and enjoying smart deals?
→ Become a BOGO.cash member and turn every outing into an opportunity to gain instead of just spend.
The real question is no longer:
“What does it cost me?”
But:
“How much can I gain by saying yes?”
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