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Why Do They Say Yes?

  • Writer: BOGO
    BOGO
  • Nov 28
  • 5 min read
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BOGO.cash is easy to understand:

➡️ Businesses offer 1 product or service free for 1 purchased.

➡️ Members pay an annual subscription to enjoy these offers all year long.


But the real strategic question is:

Why do both sides say YES?

Why does a restaurant, spa, or hotel agree to “give something for free”?

And why does a member agree to pay a subscription for something that seems similar to Groupon, Tastecard & co.?


This article answers both questions.




1. On the business side: why do they say yes to BOGO.cash? 💼



A partner (restaurant, hotel, leisure activity, etc.) never signs “out of kindness.”

They sign because they see a clear business lever.



1.1. Because the risk is (almost) zero



For a partner, joining BOGO.cash means:


  • No upfront investment 💶

    No entry fee, no ads budget to commit.

  • No cost unless a customer actually comes

    They only “pay” when someone actually shows up and consumes via BOGO.

  • They control the offer

    Type of offer, valid days, hours, limits—everything can be adjusted to protect their margins.



👉 In their mind, the equation becomes:


“I’m filling a table, a time slot, or a room that would have been empty anyway.”

It’s more of a theoretical lack of gain than a real cost.




1.2. Because it fills their empty slots 🕒



Many businesses have the same problem:


  • Restaurants empty on Monday and Tuesday nights

  • Spas and hair salons with gaps in the middle of the day

  • Hotels with low occupancy off-season



BOGO.cash becomes a smart filling tool:


  • We push members towards off-peak times, the ones no one wants.

  • The partner keeps their “prime time” slots for regular full-paying customers.



Result:

✅ More revenue during dead hours

✅ Without cannibalizing their best time slots




1.3. Because it increases the average ticket 🍽️🍷



A customer using a “buy 1 get 1 free” offer:


  • Will often add a starter, a dessert, a bottle, because they “save” on one main course.

  • Feels more relaxed about spending, because they feel they’re getting a great deal.



For the partner, that often means:


  • 2 main dishes for the cost of 1, but


    • drinks, + extras, + desserts




👉 In the end, the overall ticket size increases, and the margin is still interesting.




1.4. Because they gain visibility & brand image 📍



Being on BOGO.cash isn’t just about “doing a promo.”

It’s also about:


  • Being listed in a curated club of offers

  • Benefiting from featured spots: categories, cities, top picks, selections

  • Leveraging the overall reputation of BOGO.cash



For them, it feels like:


“I’m not just another random place on Google Maps, I’m a partner in a benefits network.”

It’s a form of marketing label.




1.5. Because they turn BOGO customers into regulars 🔁



The real gain is not the first visit.

It’s the second, the third, the tenth…


BOGO.cash allows them to:


  • Introduce their business to people who would never have come otherwise

  • Collect (via BOGO) data: preferences, frequency, behavior

  • Then build their own loyalty system (newsletters, VIP offers, events, etc.)



In short:

BOGO.cash creates the first meeting.

The partner builds the long-term relationship.




2. On the member side: why do they say yes to the BOGO.cash subscription? 🙋‍♂️🙋‍♀️



A member asks a very simple question:


“Is it worth paying X €/year?”

If they say yes, it’s because, in their mind, the calculation is very quick.




2.1. Because the ROI is mathematical 🔢



If the subscription is, say, 100 €/year (example), and a dinner for two costs 60 €:


  • Just one dinner with a “buy 1 get 1 free” offer can already pay back a big chunk of the membership.

  • 2 or 3 outings → the member is net positive.



The implicit promise of BOGO.cash is:


“If you actually use your card, you’ll get back more than you pay.”

That’s exactly the kind of logic members love:

✅ Simple

✅ Quantifiable

✅ Reassuring




2.2. Because it gives them a “good excuse” to enjoy life 🎉



A BOGO.cash membership isn’t just a discount:

It’s a lifestyle enabler:


  • Going out more often with their partner

  • Trying new restaurants, hotels, activities

  • Inviting friends, family, colleagues



There’s a little voice in their head saying:


“Come on, let’s go, we’ve got BOGO anyway.”

The subscription becomes almost a trigger for moments:

meals, weekends, outings, surprises.




2.3. Because it’s simple to use ✅



People don’t want:


  • Complicated codes

  • Points to collect

  • Tiny unreadable conditions



With BOGO.cash, the idea is one simple rule:


“I buy one product or service, I get a second one free.”

One app / one card / one clear system:


  • One city

  • Categories (restaurants, hotels, leisure, beauty, etc.)

  • Direct offers, with no headache



The less friction there is, the more they say yes.




2.4. Because they love feeling like insiders 🔑



A BOGO.cash member is not just “a customer”:

It’s someone who has:


  • Private access to offers that others don’t have

  • The feeling of belonging to an insider club

  • The ability to make their friends and family benefit from “smart deals”



Psychologically, that’s very powerful:


“I know something others don’t.”

It’s not only about money, it’s also about status.




3. Where the magic happens: the double “yes” 🔁



BOGO.cash works because it aligns two interests:


  • For business partners:

    → More customers, more visibility, more revenue on underused capacity.

  • For members:

    → More outings, more experiences, more purchasing power (for the same lifestyle).



The model wins when we manage to create:


  • A network rich enough in partners to make the membership feel unavoidable

  • A member base active enough to make it profitable for partners



It’s an ecosystem:

More partners → more attractive for members.

More members → more profitable for partners.




4. Conclusion: “Yes” is not random, it’s engineered 📐



They don’t say “yes” by magic.

They say yes because:


  • The partner sees a way to optimize their business with very limited risk

  • The member sees a way to optimize their lifestyle (going out, traveling, enjoying life) without blowing up their budget



At its core, BOGO.cash is:


A system that turns unused capacity (empty tables, empty slots, empty rooms) into value for everyone.



Call to action 🚀



  • You run a restaurant, hotel, spa, or leisure activity?

    → Join BOGO.cash as a partner and turn your empty seats and slow hours into new loyal customers.

  • You love going out, traveling, and enjoying smart deals?

    → Become a BOGO.cash member and turn every outing into an opportunity to gain instead of just spend.



The real question is no longer:


“What does it cost me?”
But:
“How much can I gain by saying yes?”

 
 
 

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